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Crashed Atom Implodes

Source: FT, 26 August 2001

iDTV joint venture Smashed Atom has had its funding pulled, only months after Sky ditched Open (home shopping channel).... in favour of an in house Sky Digital service.

The agency, which offered usability consultancy to a range of interactive providers, will be missed in an industry weak on usability thinking.

FT News on Smashed Atom