Text size
  • Small
  • Medium
  • Large
Contrast
  • Standard
  • Blue text on blue
  • High contrast (Yellow text on black)
  • Blue text on beige
Your location:

Alertbox: Designing Web Ads using Click-Through Data

Source: Alertbox, 9 September 2001

Search engine ads are one type of Web advertising that can actually work. To create the best ads, do quick experiments and redesign ads based on usability principles for online writing. Doing so helped us increase ad click-through by 55% to 310%.

Alertbox Full Article