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African ecommerce landscape

Source: Phoenix UX, 8 May 2014

McKinsey, a global consulting company, published a report last year on the role of Internet in Africa. The company predicted that the ecommerce market in Africa will grow to $75 billion by 2025.

As ecommerce in Africa is such a hot topic, we have approached Remo Giovanni Abbondandolo, CMO at Africa Internet Accelerator (a start-up incubator) to share his knowledge of the African ecommerce landscape with us.

In this interview, Remo identifies the main challenges for ecommerce businesses in Africa, emerging trends, the role of UX and more.

See website to read the full interview