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Foviance has acquired Seren Partners Ltd, the London based award-winning service design agency. Creating the world's largest service design agency

Source: seren.com, 22 August 2012

Creating the world's biggest service design agency, and run from their London offices. Re-inventing branding is the mission! Foviance merges with Seren to form the world's largest service design agency.

Foviance Group, the UK's leading user experience and analytics consultancy is merging with Seren Partners, the award-winning service design agency. Together, they are creating a business that will deliver amazing brand experiences across all customer touchpoints: the world's largest service design agency.

The business will trade under the SEREN brand with all 70 employees based out of Seren's Shoreditch offices from Monday 17thSeptember. The newly merged business boasts an impressive client list including Barclays, Vodafone, Microsoft, Everything Everywhere, Camelot, O2, Sky, and Ladbrokes. It will be led by the Marketing visionary Ben Langdon.

Mutual client, Nokia's Head of Digital and Social Media, Craig Hepburn said 'this is a match made in heaven, two great suppliers who design amazing experiences and provide world-class research and insight will now offer their services in one agency, making deeper integration and my life easier'

The company will continue to offer its clients the full range of design services including research, product and service design, app development, customer experience design, analytics, and design innovation. The business also offers an entirely new design discipline: functional branding.

In a world where brands are defined by what they do, not what they say, functional branding delivers truly differentiated and profitable customer experiences. Commenting on the decision to merge the two businesses, Foviance founder Catriona Campbell said 'The two companies are a natural fit. Our scientific customer research and analytics skills, combined with Seren's design skills make a compelling proposition for clients.'

Terry Heath founder of Seren Partners said 'This was a merger waiting to happen. Our clients insist on creativity with measurable impact, which makes Foviance and Seren the perfect partnership. Unli ke all other agencies, we design amazing brand experiences based on objective research and insight. Then we deliver the experiences across all touchpoints. Finally, we prove that our ideas work in the real world. We've re-invented branding.'

The company's management team will be:

  • Ben Langdon, CEO, with responsibility for overall financial performance
  • Terry Heath, Founding Partner, responsible for the creative and consulting teams
  • Ellen Jones, Founding Partner, responsible for people, culture and integration
  • Catriona Campbell, Founding Partner, responsible for research and International growth
  • Chris Saul, Client Services Director, responsible for revenue growth from existing clients
  • Richard Sedley, Strategy Director, responsible for growth from new clients

The Company's Board will be chaired by Philip Hunt.